pimsonline.com Criteria

ROI-Driving Factors

Market Factors:

Real Market Growth
Number of Immediate Customers Accounting for 50% of Sales
Served Market Concentration
Market Differentiation

Competitiveness Factors:

Market Share
Market Share Rank
Relative Market Share
Relative Quality
Relative Direct Cost

Commitment Intensity Factors:

Capital Intensity
Capacity Utilization

Share Change-Driving Factors

Market Factors:

Real Market Growth
Number of Immediate Customers Accounting for 50% of Sales

Competitiveness Factors:

Beginning Market Share
Beginning Market Share Rank
Beginning Relative Quality
Change in Relative Quality
Beginning Relative Direct Cost
Beginning Percent of Sales Accounted for by New Products
Beginning Relative Percent Sales of New Products

Marketing Effort Factors:

Sales Force Expenses
Media Advertising Expenses
Sales Promotion Expenses
Total Marketing Expenses
Total Marketing Change

Capacity to Serve Factor:

Beginning Capacity Utilization

Marketing Expense-Driving Factors

Market Factors:

Number of Immediate Customers Accounting for 50% of Sales
Number of End Users
Purchases Amount- End User
Served Market Concentration
Market Differentiation
Percent of Sales Accounted for by New Products
Product R&D Expenses

Competitiveness Factors:

Relative Quality
Market Share
Market Share Rank
Shared Marketing

Market Attractiveness/Competitive Strength Driving Factors

Market Factors that Contribute to Attractiveness:

Market Scope
Real Market Growth
Market Differentiation
Number of Immediate Customers Accounting for 50% of Sales
Percent of Sales Accounted for by New Products
Served Market Concentration

Market Factors that Detract from Attractiveness:

Capital Intensity

Competitive Factors that Contribute to Strength:

Market Share
Market Share Rank
Relative Market Share
Relative Quality
Relative Direct Cost
Relative Percent Sales of New Products
Patents/proprietary products
Patents/proprietary processes