REMEMBER: This is just an exhibit - not a fully functional application - you cannot change the input data here but you can submit it to get real pimsonline.com report.

Marketing Budget Report

    Key Question:   What levels of the marketing expense categories are "normal" for this business?

Normally analysts do not specify a target marketing expense budget. You enter your marketing challenge profile and the report will show you the marketing budget that is normal for businesses with marketing challenges similar to your business.

Marketing Expense-Driving Factors:

(To get a definition of the variable you can click the question mark in front of the name of the variable OR you can press the DEFINITIONS button below to see definitions for all variables)

Select your PIMS sample data range	Beginning   Mid   Max
Number of Immediate Customers Accounting for 50% of Sales	*
Market Share Rank	*
% of Sales Accounted for by New Products	*
Shared Marketing	-- Select from the list -- 1-Less than 10% 2-Between 10% and 80% 3-80% or more *
Relative Quality	-- Select from the list -- 1-Much worse than the competition 2-Somewhat worse than the competition 3-Equivalent to the competition 4-Somewhat better than the competition 5-Much better than the competition *

* Each field with a star next to it must be filled in!

Number of End Users	-- Select from the list -- 1 - 19 or fewer 2 - 20 to 99 3 - 100 to 999 4 - 1,000 to 9,999 5 - 10,000 to 99,999 6 - 100,000 to 999,999 7 - 1,000,000 to 9,999,999 8 - 10,000,000 to 24,999,999 9 - 125,000,000 or more NONE
Purchase Amount - End User	-- Select from the list -- 1 - Less than $1.00 2 - $1.00 to $9.99 3 - $10 to $99 4 - $100 to $999 5 - $1,000 to $9,999 6 - $10,000 to $99,999 7 - $100,000 to $999,999 8 - $1,000,000 to $9,999,999 9 - $10,000,000 or more NONE
Served Market Concentration
Market Differentiation	-- Select from the list -- 1-No differentiation (Pure commodity) 2-Somewhat differentiated 3-Highly differentiated NONE
Product R&D Expenses
Market Share

   

Note:	These fields (no star) do not have to be completed.