REMEMBER: This is just an exhibit - not a fully functional application - you cannot change the input data here but you can submit it to get real pimsonline.com report.

Return on Investment (ROI) Report

Key Question:   What level of profitability is "normal" for this business?

There are two ways to run the ROI report:

1.  You can specify a target ROI as well as the key constraining factors in your strategic business profile (e.g. Real Market Growth). In this case, the report will show you the strategic profile of businesses that  a) achieve your target level of ROI while  b) operating within the strategic constraints you imposed.

2.  You can not specify a target and simply specify the key constraining factors in your business profile (e.g. Real Market Growth, Relative Quality, etc.). In this case the report will show you the ROI that's normal for businesses operating within the strategic constraints you specified.

ROI-Driving Factors:

(To get a definition of the variable you can click the question mark in front of the name of the variable OR you can press the DEFINITIONS button below to see definitions for all variables)

Select your PIMS sample data range:	Beginning   Mid   Max
Your desired ROI
Market Share	*
Market Share Rank	*
Relative Quality	-- Select from the list -- 1-Much worse than the competition 2-Somewhat worse than the competition 3-Equivalent to the competition 4-Somewhat better than the competition 5-Much better than the competition *
Capital Intensity	*

* Each field with a star next to it must be filled in!

Real Market Growth
Number of Immediate Customers Accounting for 50% of Sales
Served Market Concentration
Market Differentiation	-- Select from the list -- 1-No differentiation   ( Pure commodity ) 2-Somewhat differentiated 3-Highly differentiated NONE
Relative Market Share
Relative Direct Cost	-- Select from the list -- 1-Much higher than the competition 2-Somewhat higher than the competition 3-Equivalent to the competition 4-Somewhat lower than the competition 5-Much lower than the competition NONE
Capacity Utilization

   

Note:	These fields (no star) do not have to be completed.