Business definition -
PIMSA consultants help managers build a product/market matrix to help them "define their business" in terms of products, customers and competitors.
Business profile -
PIMSA consultants use the PIMS findings (regarding the information required to support strategic thinking) and the PIMS data definitions as a guide to help management describe the business situation and opportunity. This description is used to identify and access the experience of comparable PIMS businesses.
Value map -
A value map positions the product offering of a business relative to the
offerings of its competitors in two-dimensional space. The business's
position on the map is used to access the experience of PIMS comparables, and suggest and evaluate value enhancement strategies.
Strategic benchmarks -
The experience of PIMS businesses, situationally comparable to a business under study, is used to establish strategy and performance benchmarks.
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